Alexandria Zoo is one of the oldest zoos in Alexandria. It was built in 1926 and became one of the main sources of entertainment for the Alexandrian people. It originally has four different sectors which are (Wild animals, birds, reptiles, and the natural history museum)
Introduction
The zoo’s main problem is that it had no visual identity to represent its’ different sections or to represent the zoo as a whole.
Problem
The new brand identity represents the variety of the different sections of the zoo by having a dynamic logo that has four circles; each circle has an animal that represents the different sections of the zoo. Each section has its own color that will represent it throughout the different applications. The visual elements of the brand are simple and easy to understand since most of the zoo visitors are children and their parents
Solution
Campaigns
The first campaign is based on combining photography and illustration so that it reaches the target audience easily.
Since the zoo was built in 1926, the second campaign is designed to look like a vintage poster that includes illustrations of the animals of the zoo.
Catalog
Pamphlet
Flyers
